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With a background deeply tied to General Motors, Jeff Luke—Executive Chief Engineer - Global Transmissions, Drive Units and Racing Propulsion Programs—attests to the long-standing legacy of the Chevrolet Silverado. He belongs to a dedicated community of workers who have built this pickup truck into an icon. Before Jeff officially joined GM in 1986, Chevrolet was already a family tradition, with several relatives working for General Motors and driving Chevy pickups.

 
William C. Durant founded the Chevrolet Motor Company in 1911. By 1918, GM acquired the company, and the rest is history. Durant's vision was simple. Another early leader of the Chevrolet brand envisioned "a car for every purse and purpose," focusing heavily on pricing and the idea that each hard-working American deserved to own a dependable vehicle.

 
Since its inception over 70 years ago, the Chevrolet Corvette has become the icon of automotive excellence. From the streets of Detroit in 1953 to the tracks of Le Mans today, this sleek and iconic roadster has inspired generations of motorists. In honor of its 70th anniversary, let's look at the history of the American classic and why it has become one of the most beloved sports cars of all time.

 
There's no mistaking a Corvette. The unmistakable sports car has captivated drivers for generations with its sleek design and powerful engine. But what is it about this car that has people coming back for more? Let's look at the Corvette history from C1 to C8 to find out.